Win in the Age of the Customer with Empowered Employees
Learn how measurement and analytics can lead a winning customer strategy by empowering employees with the information that matters most to meeting customer needs. Enjoy the following sections:
- Introduction from Jan Carlzon, former SAS CEO and visionary customer-centric management author
- Exclusive perspective from Forrester CX analysts about CX competencies in the "Age of the Customer"
- How to scope your CX measurement program to drive change in the business
- Practical tips to prioritize the CX actions that drive satisfaction and growth
- How to bring a CX strategy to life by empowering employees to meet customers needs.