In spite of massive investment in data collection and analysis, and billions spent on marketing technology, nine out of ten CMOs can’t demonstrate the impact that their marketing spend has on revenues. The reality is that overall marketing spend is now growing faster than company revenues.
In this eBook, you’ll learn how brands are measuring the impact that online and offline impact have on consumer behavior. You will see how brands are optimizing marketing spend to improve both sales performance and brand building.
"Although we already exceeded the average growth in the Finnish fast food market, we wanted to make sure that our media mix and campaign structure were effective and gave us the analytics needed for continued growth."
Johanna Kuosmanen, Strategist at Kotipizza