During the 60 minute webinar you will learn how to measure your sustainability efforts and gain insights on how these efforts affect your brand.
● The importance of implementing sustainability into your marketing strategies
● Findings on Sustainability vs Willingness To Pay in regards to brand communication, from Sweden and Finland
● Case study from Finland: Perceived sustainability and brand perception of social media brands
● Case study from Sweden: Market maturity in regards to sustainability and what it means for your brand
(Please note: We had some technical issues regarding the audio for our first speaker, though it will get better after 5-10 min)