Defining the emerging role of Path to Purchase Analytics and its impact on winning shoppers and growing categories.
This eBook introduces Path to Purchase Analytics, a new discipline that locates the shopper at the heart of the insights process, providing a view across all the channels shoppers use to research, move towards, and complete a purchase. Enjoy the following sections:
- An introduction to P2P analytics and the emergence of Shopper-centric
- How P2P Analytics compares to commonly used Marketing Analytics techniques
- Benefits to expect from a P2P approach and lessons learned for getting started